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    <product_content><![CDATA[# From Salesperson to Sales Master The ultimate goal of The Sales Handbook is to help you, the salesperson, achieve your personal and professional goals. This handbook will provide you with a wealth of insightful quotes and ideas that you can readily draw upon each day to improve your sales results. To get the most out of The Sales Handbook, it is important to use it in a way that suits your preferences. Whether you keep it in your car or carry it in your suitcase, make sure it remains easily accessible to you. You can even take it out while sipping your morning coffee to get inspired! Remember, the handbook is intended to be a reliable companion that will support you throughout your sales endeavours. So, be sure to refer to it frequently and implement the quotes and ideas that resonate with you the most. Increased sales and improved results are at your fingertips!“If you spend a whole day and get only one new idea that will help you improve your performance then the investment has been worthwhile.” This was a nugget I plucked from The Sales Handbook by Serge Romano. It’s clear that Serge has invested a good portion of his life learning the keys to success. Great news for all of us, here he has compiled all those nuggets. Simply, pure GOLD! " Jack Daly Internationally acclaimed CEO Coach & Author # About the Author With over 30 years' experience in sales, Serge Romano's vision is to develop the next generation of exceptional sales people. Serge's sales expertise was honed by many years in the franchise area. Serge is now the Director and Head Sales Coach for Leverage Sales Coaching within Australia, New Zealand and the Asia Pacific region, teaching Sales Systems & Processes to CEO's, Managing Directors, Sales Managers and sales teams across a broad spectrum of companies. As a sales leadership coach, Serge's expertise lies in assisting clients to continuously strive for their best, spotting opportunities to achieve better outcomes, implementing strong staff development practices, performing regular reviews and one-on-ones to enhance and motivate the output of their staff. ISBN: 9780645870701]]></product_content>
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